Janvi.

Angry Toast, brand identity and packaging case study

A hand smashing a loaded Angry Toast sandwich, with the wordmark across the middle
Visit their Instagram(@angrytoastindia)

Cafe in Bandra, Mumbai specializing in coffee and sandwiches.

Role
Brand & Packaging Designer
Timeline
2 months
Year
2025

Overview

Angry Toast was born from a simple frustration: there were no truly great sandwiches in town. Ziko, the brand's hot-headed mascot, embodies that feeling, angry enough to smash mediocre sandwiches in search of something better. This identity transforms that frustration into a bold, playful café experience. Located in Bandra, Mumbai.

Angry Toast creates a space where people can come together over thoughtfully crafted sandwiches and specialty coffee, bringing new energy to a category that has long been overlooked. As the brand unfolds, Ziko's anger evolves into an invitation, welcoming everyone to discover what a great sandwich should actually taste like.

Highlights

My first real-world branding project to make some serious noise.

The branding and packaging have been getting an incredible response online.

And the best part? Ziko, the fiery little mascot, was imagined, designed, and strategically crafted by yours truly.

Angry Toast wordmark with Ziko, the hot-headed mascot, on a red field
Angry Toast sticker mark beside an iced coffee held in front of a red wall
Typography system: Lobster Fugu for display and Plus Jakarta Sans for text
Sticker set including Big Bread Energy and Damn Good Sandwiches applied over a cafe counter
Branded coffee cup on a pavement and a splashing stack of coffee cups
Repeating pattern of Angry Toast takeaway boxes on a red background
Branded paper bag held in hand and a loaded sandwich held with both hands
Angry Toast wordmark with Ziko on a warm cream field
Damn Good Sandwiches tote on a chair beside a portrait captioned Enough of boring sandwiches
Ziko caffeine mood progression: no caffeine yet, halfway there, starting to sip, good to go
Angry Toast tote on a chair beside a stacked sandwich resting on an iced coffee

From the internet

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